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Deals That MatteredBuyer Signal2024-07-20

AI Qualification Sprint

800 calls. Two hours. Thirty-five prospects with near-term purchase intent.

SellScale

Eight hundred enquiries across a multi-stage project. Manual qualification took three weeks and produced inconsistent scoring — different salespeople read the same buyer differently.

Buyer Signal reframed qualification from human judgement to behavioural data. Thirty-five prospects scored above 90% readiness in under two hours; four moved to contract within fourteen days. Volume was the enemy of quality until qualification moved from judgement to data.

OUTCOME

35 prospects scored above 90% readiness in under two hours. Four moved to contract within fourteen days.

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