Deals That Mattered
Every deal contains a lesson. These are the deals that shaped the frameworks, validated the systems, and defined the category.
3 Townhouses on 82m²
How do you fit three townhouses on just 82m² of land?
An ultra-tight 82m² lot sat on the market for 24 months under conventional selling.
Structured buyer progression turned unconventional terms into a completed settlement.
24 months, zero deposit — closed. No discounting. Pure qualification.
AI Qualification Sprint
800 calls. Two hours. Thirty-five prospects with near-term purchase intent.
800 enquiries across a multi-stage project. Sales team manually qualifying — three weeks to process, inconsistent scoring.
Buyer Signal reframed qualification from human judgement to behavioural data.
35 prospects scored above 90% readiness in under two hours. Four moved to contract within fourteen days.
QLD Split Deal
Buy for $2.6M. Sell part for $2.3M. Keep the development opportunity.
A 1,391m² parcel acquired for $2.6M in 2021. The market shifted and a direct exit strategy no longer worked.
Reframe value through strategic subdivision and targeted buyer qualification — sell part, retain the balance.
$2.3M exit on 800m² in 2024. The remaining land retained as a long-term hold.
Multi-Stage Residential Launch
120 lots, three phases, no buyer database — and a 3.2x conversion lift after the rebuild.
A 120-lot staged release across three phases. No buyer database, no qualification framework — marketing-heavy, sales-light.
Complete infrastructure rebuild: qualification scoring, progression stages and reporting layered onto the launch.
Phase 1: 34 of 40 lots sold in six weeks. Conversion rate increased 3.2x after implementing VALIDATE™ scoring.
Commercial Conversion Play
Retail and residential buyers run on different timelines — one framework can't serve both.
A mixed-use development: retail ground floor, residential above. Retail units stalled for eight months with no buyer movement.
Create separate progression paths for each buyer type and reset the systems around them.
Five of six retail units under contract within ten weeks of the systems reset.
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