QLD Split Deal

A 1,391m² parcel acquired for $2.6M in 2021. The market shifted, and a direct exit strategy no longer worked — selling the whole site would crystallise value once and forfeit the development opportunity.

The move was reframing value through strategic subdivision and targeted buyer qualification: sell part, retain the balance. A $2.3M exit on 800m² in 2024 recovered most of the acquisition cost, and the remaining land was retained as a long-term hold. Value was created where the market saw none.